Official Connected Hydration Program
Every attendee needs water
At eMerge Americas, that water can do much more: welcome guests, carry the eMerge brand, create new sponsor inventory, and connect attendees to what is happening right now through a dynamic QR code.
20,000+ attendees. One essential touchpoint. A lot more value from every can.
- Hospitality
- Sponsorship
- Technology
- Sustainability
The idea
One can. Four jobs.
Water is already part of the conference experience. We simply make it work harder.
- 01
Hospitality
Give attendees something they need throughout the day.
- 02
Branding
Put the eMerge Americas brand directly into attendees' hands.
- 03
Sponsorship
Turn hydration into a new physical and digital sponsorship asset.
- 04
Technology
Connect every can to live event content through a dynamic QR code.
Instead of water being a cost center, it becomes part of the experience.
Sponsorship
Create a sponsorship asset people actually pick up.
The eMerge Americas can can become a new sponsorship opportunity. An Official Hydration Partner can help underwrite the program while receiving high-frequency branding on an item attendees carry across the conference.
Sponsor integration can include
On the can
eMerge Americas + sponsor co-branding.
On the scan
Sponsored content, experiences, offers or calls to action.
In the data
Scan and engagement reporting, plus optional attendee lead capture when users choose to opt in.
The program can be structured around one exclusive hydration sponsor or multiple targeted activations.
The result
A necessary conference expense becomes sponsorable inventory — with the potential to offset the cost of hydration and create incremental revenue for eMerge Americas.
The connected can
One printed can. A digital experience that changes throughout the event.
Every can can carry a dynamic QR code. The physical can stays the same. What happens after the scan can change at any time.
Morning
What's happening today?
Today's agenda, keynotes and can't-miss sessions.
Midday
What's happening now?
Featured speakers, tracks, demos and networking opportunities.
Afternoon
Get involved.
Live polls, sponsor activations, surveys, offers or exclusive content.
Evening
What's next?
Block parties, receptions, VIP programming and after-hours events.
The QR experience can direct attendees into eMerge Americas' existing digital ecosystem — making the can a simple physical entry point into the conference experience.
No new behavior to learn. Just scan the can already in your hand.
Right message. Right moment.
The can becomes part of the event interface.
A traditional QR code sends everyone to the same static page. A dynamic QR program can make the destination relevant to the moment.
- Tuesday morning
- See today's agenda.
- Before a keynote
- Meet the speaker.
- During the expo
- Discover featured exhibitors.
- At the Meeting Zone
- Connect and schedule meetings.
- Late afternoon
- Vote in a live poll or explore a sponsor activation.
- After the conference
- Find tonight's eMerge events.
Different code batches can also support different experiences by venue area, activation or sponsor.
The can doesn't just carry the eMerge brand. It helps attendees navigate eMerge.
Where it lives
Put it wherever eMerge happens.
The connected can can follow the attendee throughout the entire experience.
Expo floor
Hydration where attendees spend the most time exploring and meeting.
Stages
Branded cans available around keynotes, panels and content sessions.
VIP + meeting areas
A premium hospitality touchpoint for executives, investors and speakers.
Speaker + green rooms
A consistent branded experience behind the scenes.
Networking + after-hours
Extend the eMerge brand from the convention center into receptions, dinners and parties.
One recognizable eMerge experience across every environment.
Sustainability
A useful object instead of more event clutter.
The best promotional item may be something attendees already need.
Circular by format
Aluminum beverage cans can be recycled repeatedly, creating a more circular alternative to many single-use beverage formats.
Less printed collateral
Because the can itself carries the branding, sponsor message and digital connection, it can also reduce the need for additional printed collateral and disposable promotional materials.
Less stuff to hand out. More value from what you already need.
Measurement
From physical impressions to measurable engagement.
Traditional branded water creates visibility. A connected can can create visibility and measurable interaction.
Track
- Scans
- How often attendees engage.
- Timing
- When engagement happens.
- Campaigns
- Which content or sponsor activation drives interest.
- Code batches
- Which locations or activations generate engagement.
- Conversions
- Optional registrations, surveys, offers or lead capture.
Attendee identity is captured only when the attendee chooses to provide it.
The can becomes measurable media.
Close
Let's make hydration part of the eMerge Americas experience.
For eMerge Americas 2027, WeCanIt can create a connected hydration program that combines:
- Premium attendee hospitality
- eMerge Americas branding
- New sponsor inventory
- Dynamic digital engagement
- Measurable interaction
- Recyclable aluminum packaging
eMerge determines the brand, sponsor model and attendee experience. WeCanIt brings the can, production and connected technology together.
One can. More value.
Let's build the programWeCanIt — Official Connected Hydration Program for eMerge Americas 2027